BMW Label Red is Almost Here – Everything You Need to Know!

XM Label Red

It’s almost here! A special model of the BMW XM called the BMW XM Label Red coming this year!

The new 2023 BMW XM Label Red is the German automaker’s first plug-in hybrid SUV. 

Among other things, the high-performance XM has a 4.4-liter BMW M TwinPower Turbo V8 engine and electric motor that produce a combined 489 HP and 479 lb-ft of torque.

XM Label Red
The new 2023 BMW XM is BMW’s first plug-in hybrid SUV.  | Photography credit: BMW

Now, a special model of the BMW XM called the BMW XM Label Red brings even more power and performance. 

Starting at $185,000, the Label Red limited edition model gives you exclusive exterior paint colors, cabin upholstery, and trim selections – plus much more.

Production of the Label Red is expected to begin in the late summer of 2023 and is expected in showrooms this fall.

BMW XM Label Red
Make a bold statement everywhere you go with the XM Label Red.

It’s a bold statement by BMW. The XM performance plug-in hybrid SUV celebrates the M division’s 50th anniversary and is the first ever full-M PHEV. But with more choices than ever before.

You may also like: Safety First: How BMW Gesture Control Works to Keep You Safer on the Road

BMW now offers a choice of standard or Competition model for its regular M models. For the XM, BMW has dropped the Competition moniker in favor of the even more dramatic “Label Red.”

Interior of the XM Label Red
A breathtaking interior with unparalleled beauty, luxury, and power.

Among other things, the BMW XM Label Red features visible red surrounds for the twin kidney grille (including around the small XM badge), as well as around the XM’s side windows. It also has unusual wheels with red accents The red theme is expected to carry over to the interior with matching red upholstery.

BMW will also increase the combined power output from its twin-turbocharged V8 and electric motor from 644 horsepower to 738 horsepower. With that change, there will likely be changes to the suspension system as well and also upgraded brakes and tires.

BMW Label Red
The BMW XM Label Red brings together an M HYBRID system with extra power and bespoke design accents. | Photography credit: BMW

But the XM itself is nothing to sniff at.

It’s the vehicle that takes you beyond the boundaries of convention – where extreme performance and limitless luxury live in harmony. 

Check out the 2023 BMW XM here

The 2023 BMW XM is the first pure M since the iconic BMW M1 – and the first electrified M in history.

Details of the XM
What to expect from the XM Label Red: A 4.4-liter BMW M TwinPower Turbo V-8 engine.

This unprecedented SUV brings the intensity of high-performance engineering, made legendary by BMW M, and races ahead into the future. You’ve never held such force in your hands. 

The XM is equipped with a plug-in hybrid powertrain: a 4.4-liter BMW M TwinPower Turbo V-8 engine, paired with a high-performance electric motor, delivering a new sensation of power and torque. And with BMW’s intelligent M xDrive system, this SUV is ready to forge paths in time and space. Now available for preorder, XM is loaded with luxury features such as supple leather upholstery, a curved infotainment display, a host of driver-assistance features, and huge 23-inch wheels. 

BMW XM Label Red
BMW XM is dripping with adrenaline-pumping performance that is perfect for your living-on-the-edge lifestyle.

It’s a two-row crossover that drives like a sports car with styling coming straight from the 2023 XM Concept. You’ll love the sporty, aggressive design with the iconic kidney-shaped grille, slightly sloped roofline, and stacked tailpipes. Under the hood is a 644-hp plug-in hybrid powertrain that works in tandem with the twin-turbocharged V-8 engine. You’ll get from zero to 60 in just 4.1 seconds and reach a top speed of 155 mph. You can expect about 30 miles of electric-only driving with a fully charged battery. But in the end, it’s all about performance. And the BMW XM is dripping with adrenaline-pumping performance that will take the every day out of your day-to-day and rocket you into a limitless dimension. Starting at $159,995.

BMW Label Red
The distinguishing features of the performance-maximizing XM variant include an accent band in Toronto Red metallic. | Photography credit: BMW

Take advantage of all the innovative features the BMW XM Label Red has to offer and get in line to be one of the first to have it. Reach out to our BMW Palm Springs team for any questions about this special edition model.

Comments 1
Leave a Reply

Your email address will not be published. Required fields are marked *

Safety First: How BMW Gesture Control Works to Keep You Safer on the Road
BMW Gesture Control

Safety First: How BMW Gesture Control Works to Keep You Safer on the Road

Distracted driving is a problem all across the United States

You May Also Like